240+ Facebook Ad Examples You'll Want to Copy

New 2026 screenshots, trends, and best practices

Aug 13, 2026

💎 Before we start, a quick update: I'm open to 2-3 new marketing consultation projects starting from September 10, 2026. (One of my top skills is running high-performance Meta ad campaigns.) » Read more here.

I published my first article on best Facebook ad examples in 2018.

Since then, it’s become my habit to capture any great ad creative I spot on Instagram or Meta Ads Library. I save them in a Figma doc (image ads) and Google Drive (videos).

My personal gallery of Meta ad ideas holds well over 1,000 creatives.

Whenever I work on a new brand’s paid ad campaign, I return to this gallery to collect ideas. I also check out the competitors’ Ad Libraries (which is how my own collection expands).

The best thing about having a mixed library of B2C and B2B brand ads is that it helps you come up with out-of-the-box ideas. My go-to trick is to use consumer brand ads as inspiration for my B2B tech clients’ creatives, and vice versa.

For example, a recent top-performing ad I created for Roleo (B2B recruitment) was a fun adaption of an AG1 ad (B2C health supplement).

What works in Meta ads in 2026?

I’ve noticed 3 key changes in the Meta ad creatives discourse over the past 12 months:

1. Self-proclaimed Meta ad experts on LinkedIn post about using AI tools to generate “100 creatives in 30 minutes.”

If you’ve ever tried out one of their prompts, you know that’s a lie.

High-performance ad creatives are still created by human designers, mostly in Figma (static ads) and Adobe After Effects (video ads).

For example, SupersideHQ’s video ad was likely done in After Effects. It combines high-quality video clips, product UI, and text animations.

2. It’s become much easier to create OK video ads.

Meta recommends running a mix of static and video ads, with more focus on UGC (user-generated content style) videos.

The most beautiful and complex video ads still require the Adobe After Effects skills.

But you can design pretty decent-looking videos that perform with CapCut and Instagram Edits.

Below is an example of a recent video ad I created in CapCut.

3. Competition for people’s attention has never been tougher.

Whenever it gets easier to produce something, there’ll be more of it.

Everyone’s tired of AI slop, and even the most excellent original content suffers from this. This applies to newsletters and blogs, social media posts, and your paid ad creatives.

To stand out in 2026, start from defining your ICP (ideal customer profile). Who are these people in real life? What are the aesthetics that catch their attention? What’s the best value prop to promote? What’s fun and engaging for them?

Wise's Ad Library is one I check again and again. They always lead with relevant USPs in bold headlines, build comparisons, and address specific jobs to be done.

How to assess a brand’s Meta Ad Library?

There are millions of ads in the Meta Ad Library.

How do you know which ones actually perform, i.e. worth copying?

The short answer is: experience.

When selecting the new ad examples for this article, I asked myself what I’d be interested in copying myself for my clients’ projects.

The creatives that stood out follow five best practices that have stood the test of time. All were already relevant back in 2018.

Communicate a strong value proposition inside the ad creative.
Use high-quality images and videos. Avoid cheap stock material.
Experiment with bright colours and high contrast.
Add a clear call-to-action in the ad visual.
Ads with numbers (e.g. discount, % of improvement) and recognisable logos perform best 90% of the time.

Top-performing Meta ads in 2026

Alright, let’s get to it!

Scroll on for my personal eight favourites from the 2026 batch.

Some are in portrait format, which means they run both in Feed and Story placements.

Due to newsletter length limitations, you can find all 240+ Facebook and Instagram ad examples on my blog.

See 240+ Facebook ad examples

1. Lovable

Why I think it’s great: Strong number-led value prop (save 10k), bold and instantly recognisable brand colours, a lot of text in ad image (nobody reads the text description).

2. Claude

Why I think it’s great: Claude’s (Anthropic) Meta Ad Library has 550 active ads. Why? Because they’ve created specific ads for all their ICPs: developers, founders, designers, etc.

This one’s for marketers. Clean design, familiar integration logos, carousel cards that show real work benefits.

3. Healf

Why I think it’s great: Unconventional ad format that stands out in Instagram Feed, collaboration with a well-known health influencer, number-led “savings” value proposition.

4. Canva

Why I think it’s great: Collaboration with an expert explaining how to use the tool, high-quality UGC video recording, product UI shown in the ad, teaching while promoting the product.

5. Vinted

Why I think it’s great: Collaboration with a major local Gen-Z influencer to show how easy it is to sell on Vinted. On the other hand, the ad invites Aimee France’s followers to sign up to see her Vinted store.

6. Notion

Why I think it’s great: Recognisable brand style, ads with white/light background pop out in the otherwise colourful Instagram Feed, super valuable discount offered, clear CTA inside ad image.

7. Revolut

Why I think it’s great: Question that invites the viewer to think and engage, beautiful design that makes you want one of the cards, portrait-format creative that can be adjusted for Feed placements by Meta’s algorithms.

8. AG1 by Athletic Greens

Why I think it’s great: I like how they’ve made a photo-based ad so much more than that. The bright green headline, overlays with supplement information… And managing to convey so much information by keeping the overall look uncluttered and on-brand.